Maytronics has been the world leader in automated pool cleaning technology for over 25 years and is the developer of the industry-leading line of Dolphin robotic pool cleaners. Recently, the company underwent a global restructuring of their organization and their brand. Brown Bag helped to bring the new brand to life on their US Web site by significantly enhancing the user experience. Additionally, the entire site was built in a content managed system allowing the internal team to easily and efficiently add products, submit press releases and upload collateral to a password protected part of the Web site.