Brown Bag Marketing recently launched one of the biggest innovations in check packaging in years for our oldest client, Harland Clarke. CheckFolio™ (www.checkfolio.com) revolutionizes the way account holders receive, use and store their checks. Brown Bag was instrumental in the go-to-market strategy for this new product and developed a number of marketing vehicles including brand identity, promotional videos, microsite, and email campaigns. This launch received the second highest response rate (second to mandatory Regulation E communications) the company has ever received.

When Pfizer Animal Health acquired RESTOR-A-FLEX and wanted to re-launch the brand in a crowded and competitive marketplace, they called on Brown Bag for a comprehensive strategic plan. RESTOR-A-FLEX is a nutraceutical joint supplement prescribed by veterinarians to help dogs with cartilage production. To combat the brand’s low awareness, Brown Bag partnered with Pfizer Animal Health to create a fully integrated, go-to-market strategy that included updating and implementing overall brand standards, revitalizing identity materials and developing a comprehensive communication initiative targeting veterinary clinics.